Understanding the entry strategies of international franchisers with Dunning's envelope OLI paradigm
Year of publication: |
2003
|
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Authors: | Pak, Yong Suhk ; Beldona, Sam |
Published in: |
Extending the eclectic paradigm in international business : essays in honor of John Dunning. - Cheltenham, UK : Edward Elgar, ISBN 1-84064-888-0. - 2003, p. 159-171
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Subject: | Franchising | Internationaler Markteintritt | International market entry | Theorie | Theory | Multinationales Unternehmen | Transnational corporation | Welt | World |
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