Understanding the factors affecting the adoption of e-marketing by small business enterprises
Year of publication: |
2012
|
---|---|
Authors: | El-Gohary, Hatem ; Trueman, Myfanwy ; Fukuhawa, Kyoko |
Published in: |
E-marketing ; Vol. 2. - Hershey, PA : Business Science Reference. - 2012, p. 909-930
|
Subject: | KMU | SME | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Großbritannien | United Kingdom |
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