Understanding the invisibility of the Asian-American television audience : why marketers often overlook an audience of "model" consumers
Year of publication: |
2013
|
---|---|
Authors: | Coffey, Amy Jo |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 1, p. 101-118
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Subject: | Fernsehwerbung | Television advertising | Zielgruppe | Target group | Asiaten | Asians | Hispano-Amerikaner | Hispanics | USA | United States |
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