Understanding the role of information communication in the buyer-seller exchange process: antecedents and outcomes
| Year of publication: |
2009
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|---|---|
| Authors: | Agnihotri, Raj ; Rapp, Adam ; Trainor, Kevin |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 24.2009, 7, p. 474-486
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