Social media technology use and salesperson performance : a two study examination of the role of salesperson behaviors, characteristics, and training
Jessica Ogilvie, Raj Agnihotri, Adam Rapp, Kevin Trainor
| Year of publication: |
November 2018
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| Authors: | Ogilvie, Jessica ; Agnihotri, Raj ; Rapp, Adam ; Trainor, Kevin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 75.2018, p. 55-65
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| Subject: | Sales technology | Social media technology | Salesperson behaviors | Social CRM | Customer relationship performance | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Verkaufspersonal | Salespeople | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.03.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011963372