Understanding the role of information communication in the buyer-seller exchange process : antecedents and outcomes
Year of publication: |
2009
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Authors: | Agnihotri, Raj ; Rapp, Adam ; Trainor, Kevin |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 24.2009, 7, p. 474-486
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Subject: | Lieferantenmanagement | Supplier relationship management | Kommunikation | Communication | USA | United States |
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