Understanding users' switching between social media platforms : a PPM perspective
Year of publication: |
2021
|
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Authors: | Zhou, Tao |
Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 13.2021, 1, p. 54-67
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Subject: | Identification | PPM | Social Media | Switching | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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