Understanding why people play fantasy sport : development of the Fantasy Sport Motivation Inventroy (FanSMI)
Year of publication: |
2013
|
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Authors: | Lee, Seunghwan ; Seo, Won Jae ; Green, Chris |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 13.2013, 2, p. 166-199
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Subject: | fantasy sport | motivation scale development | becoming a general manager/head coach | point of attachment | substitute for a losing team | Motivation | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Coaching | Sportmarketing | Sports marketing | Profisport | Professional sports | Sportorganisation | Sport organization |
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