Unearthing insights into the changing nature of Japanese advertising via the grounded theory approach
Year of publication: |
2012
|
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Authors: | Okazaki, Shintaro ; Mueller, Barbara |
Published in: |
Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, ISBN 1-84844-858-9. - 2012, p. 158-178
|
Subject: | Werbung | Advertising | Japanisch | Japanese | Grounded Theory | Grounded theory | Japan |
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