Unthinking : the surprise forces behind what we buy
Harry Beckwith
| Year of publication: |
2011 ; 1.internat. trade ed.
|
|---|---|
| Authors: | Beckwith, Harry |
| Publisher: |
New York, NY [u.a.] : Business Plus |
| Subject: | Marketing--Psychological aspects. | Consumer behavior--United States. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 325 S. 20 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-446-57427-3 ; 0-446-57427-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009128420