Social marketing : influencing behaviors for good
Philip Kotler; Nancy R. Lee
| Year of publication: |
2008 ; 3. ed.
|
|---|---|
| Authors: | Kotler, Philip ; Lee, Nancy R. |
| Publisher: |
Los Angeles, Calif. [u.a.] : Sage Publications |
| Subject: | Social Marketing | Social marketing | Marketingtheorie | Marketing theory | Soziomarketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] ; Description [bvbr.bib-bvb.de] |
| Extent: | XII, 444 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Verlust |
| ISBN: | 978-1-4129-5647-5 |
| Classification: | Unternehmensorganisation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003543172