Social marketing : influencing behaviors for good
Nancy R. Lee; Philip Kotler
| Year of publication: |
2011 ; 4. ed.
|
|---|---|
| Authors: | Lee, Nancy R. ; Kotler, Philip |
| Publisher: |
Los Angeles [u.a.] : SAGE Publ. |
| Subject: | Social Marketing | Social marketing | Marketingtheorie | Marketing theory | Soziomarketing | Verhaltenssteuerung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 502 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-4129-8149-1 ; 1-4129-8149-2 |
| Classification: | Unternehmensorganisation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009408016