US male generational cohorts : retail format preferences, desired retail attributes, satisfaction and loyalty
Year of publication: |
2012
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Authors: | Brosdahl, Deborah J. C. ; Carpenter, Jason M. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 6, p. 545-552
|
Subject: | Konsumentenverhalten | Consumer behaviour | Männer | Men | Einzelhandel | Retail trade | Betriebsform | Retail format | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Wirtschaftssoziologie | Economic sociology | USA | United States |
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