Usage of e-loyalty programs in hospitality industry
Gökçe Yüksek and Kırant Yozcu
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Yüksek, Gökçe ; Yozcu, Kırant |
| Published in: |
E-consumers in the era of new tourism. - Singapore : Springer, ISBN 981-10-0085-9. - 2016, p. 35-51
|
| Subject: | E-Loyalty | Gastgewerbe | Hospitality industry | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443712