User-centered radical innovation at Telekom Innovation Laboratories : tools and methods to generate new propositions for mobile payment
Fee Steinhoff and Henning Breuer
| Year of publication: |
2013
|
|---|---|
| Authors: | Steinhoff, Fee ; Breuer, Henning |
| Published in: |
Strategy and communication for innovation. - Heidelberg : Springer, ISBN 3-642-41478-8. - 2013, p. 381-395
|
| Subject: | Deutsche Telekom Laboratories | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Elektronisches Geld | Electronic money | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010246315