User Generated Content : Marken und Menschen - neue Chancen für die Beziehung
Thomas Funk
| Year of publication: |
2013
|
|---|---|
| Authors: | Funk, Thomas |
| Published in: |
Brand Content : die Marke als Medienereignis. - Stuttgart : Schäffer-Poeschel, ISBN 3-7910-3315-8. - 2013, p. 57-68
|
| Subject: | Markenführung | Brand management | Content Management | Content management | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
| Extent: | lll., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010212719