Users' preference towards online advertisements with special reference to Chennai and Bengaluru cities
C. Muthuvelayutham and M. V. Amarnath
| Year of publication: |
2016
|
|---|---|
| Authors: | Muthuvelayutham, C. ; Amarnath, M. V. |
| Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 13.2016, 1, p. 75-84
|
| Subject: | online advertising | e-advertisements | Internet advertising | users' preference | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560541