Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints
Year of publication: |
2012
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Authors: | Hémar-Nicolas, Valérie ; Gollety, Mathilde |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 13.2012, 1 (9.3.), p. 20-30
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Saved in:
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