Using image theory to examine value-laden decisions : the case of the socially responsible consumer
Year of publication: |
2009
|
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Authors: | Nelson, Kim A. ; Puto, Christopher P. |
Published in: |
Image theory : theoretical and empirical foundations. - Boca Raton, Fla. [u.a.] : CRC Press, ISBN 0-8058-2646-7. - 2009, p. 199-210
|
Subject: | Entscheidungstheorie | Decision theory | Corporate Social Responsibility | Corporate social responsibility | Konsumentenboykott | Consumer boycott |
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