Using influence strategies to reduce marketing channel opportunism : the moderating effect of relational norms
James R. Brown; Stephan Grzeskowiak; Chekitan S. Dev
| Year of publication: |
2009
|
|---|---|
| Authors: | Brown, James R. ; Grzeskowiak, Stephan ; Dev, Chekitan S. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 2, p. 139-154
|
| Subject: | Vertriebsweg | Distribution channel | Soziale Beziehungen | Social relations | Wohnungswirtschaft | Housing sector | Nordamerika | North America |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003819964