Using product bundling to facilitate the adoption process of radical innovations
Year of publication: |
2010
|
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Authors: | Reinders, Machiel J. ; Frambach, Rudolf T. ; Schoormans, Jan P. L. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 7, p. 1127-1140
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Subject: | Leistungsbündel | Bundling strategy | Innovationsdiffusion | Innovation diffusion | Innovation | Innovationsakzeptanz | Innovation adoption | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
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