Using service convenience to reduce perceived cost
Year of publication: |
2011
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Authors: | Pham Ngoc Thuy |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 5, p. 473-487
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Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Fluggesellschaft | Airline | Vietnam | Viet Nam |
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