Service personal values and customer loyalty : a study of banking services in a transitional economy
Year of publication: |
2010
|
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Authors: | Pham Ngoc Thuy ; Le Nguyen Hau |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 28.2010, 6, p. 465-478
|
Subject: | Privatkundengeschäft | Personal banking | Kundenzufriedenheit | Customer satisfaction | Faktorenanalyse | Factor analysis | Vietnam | Viet Nam |
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