Using service quality data for competitive marketing decisions
Year of publication: |
2000
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Authors: | Rust, Roland T. ; Danaher, Peter J. ; Varki, Sajeev |
Published in: |
International journal of service industry management : IJSIM. - Bradford : Emerald, ZDB-ID 1041356x. - Vol. 11.2000, 5, p. 438-469
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