Using signals to initiate importer-exporter relationships : evidence from Vietnamese importers
Year of publication: |
2014
|
---|---|
Authors: | Nguyen, Mai T. T. ; Barrett, Nigel J. ; Nguyen, Tho D. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 21.2014, 2, p. 111-122
|
Subject: | importer relationship intention | exporter credibility | signal consistency | signal clarity | signaling theory | Vietnam | industrial marketing | business marketing | Signalling | Viet Nam | B-to-B-Marketing | Business-to-business marketing | Import | Lieferantenmanagement | Supplier relationship management | Export |
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