Using text mining for improving student experience management in higher education
Chong Ho Yu; Samuel A. DiGangi; Angel Jannasch-Pennell
| Year of publication: |
2011
|
|---|---|
| Authors: | Yu, Chong-ho ; DiGangi, Samuel ; Jannasch-Pennell, Angel |
| Published in: |
Cases on innovations in educational marketing : transnational and technological strategies. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-599-5. - 2011, p. 196-213
|
| Subject: | Betriebswirtschaftsstudium | Graduate business education | Studierende | Students | Beziehungsmarketing | Relationship marketing | Befragung | Interview | Data Mining | Data mining |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009406211