Validating bluetooth logging as metric for shopper behaviour studies
Year of publication: |
2015
|
---|---|
Authors: | Phua, Peilin ; Page, Bill ; Bogomolova, Svetlana |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 22.2015, p. 158-163
|
Subject: | Bluetooth tracking | Shopper behaviour | Sampling | Retailing |
-
Antecedents of store footfall and loyalty : an investigation from an integrated perspective
Jain, S. K., (2015)
-
Versichele, Mathias, (2014)
-
Competing for attention with in-store promotions
Phillips, Megan, (2015)
- More ...
-
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin, (2020)
-
Phua, Peilin, (2023)
-
Socio-demographic differences in supermarket shopper efficiency
Bogomolova, Svetlana, (2016)
- More ...