Value co-creation and destination brand equity : understanding the role of social commerce information sharing
Year of publication: |
2023
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Authors: | Long Hong Pham ; Woyo, Erisher ; Trang Huong Pham ; Dao Thi Xuan Truong |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 6.2023, 5, p. 1796-1817
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Subject: | Destination brand equity | Information sharing | Social commerce | Value co-creation | Vietnam | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Markenimage | Brand image | Viet Nam | Markenführung | Brand management | Tourismusmarketing | Tourism marketing |
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