Value Congruence and Consumer's Satisfaction towards Online Banking – The Mediation Role of Affective Commitment
Year of publication: |
2016
|
---|---|
Authors: | Rahman, Muhammad |
Other Persons: | Islam, Nazrul (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Management & Marketing: Challenges for the Knowledge Society, Vol. 9, No. 3, pp. 347‐358, 2014 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 2014 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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