Leveraging value creation to drive the growth of B2B platforms
Year of publication: |
2022
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Authors: | Anderson, Edward G. <Jr.> ; Lopez, Jose ; Parker, Geoffrey |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 12, p. 4501-4514
|
Subject: | business to business | business to consumer | launch | platforms | scale | two-sided markets | value creation | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Netzwerkökonomik | Network economics | Geschäftsmodell | Business model | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management |
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