Value marketing through corporate reputation: An empirical investigation of Thai hospitals
| Year of publication: |
2011
|
|---|---|
| Authors: | Srivoravilai, Nopporn ; Melewar, T. C. ; Liu, Martin ; Yannopoulou, Natalia |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 3, p. 243-269
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