Value marketing through corporate reputation : an empirical investigation of Thai hospitals
Year of publication: |
2011
|
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Authors: | Srivoravilai, Nopporn ; Melewar, T. C. ; Liu, Martin J. ; Yannopoulou, Natalia |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 3/4, p. 243-268
|
Subject: | Betriebliche Wertschöpfung | Value creation | Marketingmanagement | Marketing management | Firmenimage | Corporate reputation | Gesundheitswesen | Health care system | Institutionenökonomik | Institutional economics | Thailand |
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