Value of beef steak branding : hedonic analysis of retail scanner data
Year of publication: |
2012
|
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Authors: | Schulz, Lee L. ; Schroeder, Ted C. ; White, Katharine L. |
Published in: |
Agricultural and resource economics review : ARER. - Newark, Del., ISSN 1068-2805, ZDB-ID 1199925-1. - Vol. 41.2012, 2, p. 260-273
|
Subject: | Hedonischer Preisindex | Hedonic price index | Einzelhandel | Retail trade | Rindfleisch | Beef | Markenführung | Brand management | Markenartikel | Brand |
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