Values, promise and behaviour : the corporate branding triumvirate?
Year of publication: |
2005
|
---|---|
Authors: | Balmer, John M. T. |
Published in: |
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen. - Wiesbaden : Gabler/GWV-Fachverl., ISSN 0254-9697, ZDB-ID 614123-7. - Vol. 22.2005, 1, p. 13-17
|
Subject: | Markenführung | Brand management |
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