Veränderung der Marketingkommunikation durch das Web 2.0
Year of publication: |
2012
|
---|---|
Authors: | Beyerhaus, Christiane |
Published in: |
Digitale Kommunikation. - Berlin : Uni-Edition, ISBN 978-3-942171-57-1. - 2012, p. 31-50
|
Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Social Web | Social web |
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