Extent:
321 S.
Ill.
Series:
Schriften zum Marketing. - Berlin : Duncker & Humblot, ISSN 0343-5970, ZDB-ID 192563-5. - Vol. 31
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis
Language: German
Thesis:
Zugl.: Mannheim, Univ., Diss., 1989
Notes:
Originally presented as the author's thesis (doctoral)--Universität Mannheim, 1989
Literaturverz. S. 310 - 321
ISBN: 3-428-07024-0
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012879243