Extent: | 321 S. Ill. |
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Series: | Schriften zum Marketing. - Berlin : Duncker & Humblot, ISSN 0343-5970, ZDB-ID 192563-5. - Vol. 31 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
Language: | German |
Thesis: | Zugl.: Mannheim, Univ., Diss., 1989 |
Notes: | Originally presented as the author's thesis (doctoral)--Universität Mannheim, 1989 Literaturverz. S. 310 - 321 |
ISBN: | 3-428-07024-0 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012879243