"Vertical cooperation" : the key account perspective
Year of publication: |
2012
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Authors: | Lacoste, Sylvie |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 4, p. 649-658
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Subject: | Marketingkooperation | Marketing cooperation | Koopetition | Coopetition | Key-Account-Management | Key account management | Lieferantenmanagement | Supplier relationship management | Multinationales Unternehmen | Transnational corporation | Industrie | Manufacturing industries | Feldforschung | Field research | Welt | World |
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