Visual Attention During Brand Choice : The Impact of Time Pressure and Task Motivation
Year of publication: |
1998
|
---|---|
Authors: | Pieters, F. G. M. (Rik) ; Warlop, Luk |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenartikel | Brand | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1998 erstellt Volltext nicht verfügbar |
Classification: | M31 - Marketing ; M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Mohan Raj, Prasanna, (2019)
-
Kübler, Raoul V., (2012)
-
Indonesia Consumer’s Purchase Decisions and Private Label Brands : Study of Superindo Retailer
Saraswati, Trisha Gilang, (2019)
- More ...
-
Elsen, Millie, (2014)
-
When Less Sells More or Less : The Scarcity Principle in Wine Choice
van Herpen, Erica, (2015)
-
Shi, Savannah Wei, (2013)
- More ...