Vorsicht: Segmentierung
Year of publication: |
1998
|
---|---|
Authors: | Carroll, Peter G. ; Strothe, Gunther |
Published in: |
Die Bank. - Köln : Bank-Verlag, ISSN 0342-3182, ZDB-ID 131636-9. - 1998, 8, p. 461-463
|
Subject: | Bank | Marktsegmentierung | Market segmentation | Finanzdienstleistung | Financial services | Theorie | Theory |
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