Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions
Year of publication: |
2014
|
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Authors: | Winterich, Karen Page ; Barone, Michael |
Publisher: |
[S.l.] : SSRN |
Subject: | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Fundraising | Persönlichkeitspsychologie | Personality psychology | Wohltätigkeit | Charity | Niedrigpreisstrategie | Low-cost strategy |
Extent: | 1 Online-Ressource (14 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research, Vol. 48, No. 5, pp. 855-868, 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 1, 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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