Welcome to the desert of the real : reality, realism, measurement, and C-OAR-SE
Nick Lee and John Cadogan
| Year of publication: |
2016
|
|---|---|
| Authors: | Lee, Nick ; Cadogan, John |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 11, p. 1959-1968
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| Subject: | Psychometrics | Measurement | Validity | Realism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2016-0549 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011641421