Wer hat Angst vor IBM? : Das Geschäft im Windschatten des Computer-Riesen
Alternative title: | Who's afraid of Big Blue? <dt.> |
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Year of publication: |
1990 ; 1. [Dr.]
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Authors: | McKenna, Regis |
Publisher: |
Haar bei München : Markt-&-Technik-Verl. |
Subject: | USA | Marketing | Computermarkt | IBM Corporation |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Wer hat Angst vor IBM? : das Geschäft im Windschatten des Computer-Riesen
McKenna, Regis, (1990)
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IBM - Einblicke in die erfolgreichste Marketing-Organisation der Welt
Rogers, Buck, (1986)
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The IBM way : insights into the world's most successfull marketing organization
Rodgers, Buck, (1986)
- More ...
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Relationship marketing : successful strategies for the age of the customer
McKenna, Regis, (1991)
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The Regis touch : million-dollar advice from America's top marketing consultant
McKenna, Regis, (1985)
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Who's afraid of big blue? : how companies are challenging IBM, and winning
McKenna, Regis, (1989)
- More ...