Wertorientierte Markenführung von Banken
Year of publication: |
2005
|
---|---|
Authors: | Benkenstein, Martin ; Stephan, Anja |
Published in: |
Wertmanagement in Banken : Festschrift zum 65. Geburtstag von Guido Eilenberger. - Wiesbaden : Gabler, ISBN 3-409-14244-4. - 2005, p. 255-277
|
Subject: | Bankmarketing | Bank marketing | Markenführung | Brand management | Markenimage | Brand image |
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