"What about the intended consequences?" : examining the effects of race-stereotyped portrayals on advertising effectiveness
Year of publication: |
2012
|
---|---|
Authors: | Johnson, Guillaume D. ; Grier, Sonya A. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 3, p. 91-106
|
Subject: | Printwerbung | Print advertising | Ethnische Diskriminierung | Ethnic discrimination | Werbewirkung | Advertising effects | Südafrika | South Africa |
-
Ndlovu, Sibusiso, (2022)
-
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian, (2015)
-
Burgers, Christian, (2015)
- More ...
-
Grier, Sonya A., (2021)
-
Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D., (2010)
-
Targeting without alienating : multicultural advertising and the subtleties of targeted advertising
Johnson, Guillaume D., (2011)
- More ...