Factors affecting customer loyalty for mobile telecommunication industry
Year of publication: |
2016
|
---|---|
Authors: | Shafei, Ingy ; Tabaa, Hazem |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 11.2016, 3, p. 347-361
|
Subject: | Customer loyalty | Customer satisfaction | Service quality | Switching costs | Switching barriers | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Wechselverhalten | Switching behaviour |
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