What factors drive the adoption of digital banking? : an empirical study from the perspective of Omani retail banking
Year of publication: |
2020
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Authors: | Ananda, S. ; Devesh, Sonal ; Al Lawati, Anis Moosa |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 25.2020, 1/2, p. 14-24
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Subject: | Digital banking | e-Banking | Internet banking | Online banking | Customer adoption | Retail banking | Technology acceptance model (TAM) | Oman | Digitalisierung | Digitization | Privatkundengeschäft | Personal banking | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption |
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