"What if technology worked in harmony with nature?" : imagining climate change through Prius advertisements
Year of publication: |
2013
|
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Authors: | Garland, Jennifer ; Huising, Ruthanne ; Struben, Jeroen |
Published in: |
Organization : the critical journal of organization, theory and society. - London [u.a.] : Sage Publ., ISSN 1350-5084, ZDB-ID 1199455-1. - Vol. 20.2013, 5, p. 679-704
|
Subject: | Advertising | automobiles | climate change | co-creation | environment | green marketing | greenwashing | harmony | hybrid vehicles | hyperreal | image analysis | imagining | polysemy | strategic ambiguity | sustainability | Klimawandel | Climate change | Werbung | Umweltmanagement | Environmental management | Werbewirkung | Advertising effects |
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