What keeps mobile banking customers loyal?
Year of publication: |
2014
|
---|---|
Authors: | Thakur, Rakhi |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 32.2014, 7, p. 628-646
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Trust | Customer satisfaction | Customer loyalty | Mobile banking |
-
What keeps mobile banking customers loyal?
Thakur, Rakhi, (2014)
-
Unobserved heterogeneity and the importance of customer loyalty in mobile banking
Liébana-Cabanillas, F., (2017)
-
Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz, (2021)
- More ...
-
The moderating role of customer engagement experiences in customer satisfaction–loyalty relationship
Thakur, Rakhi, (2019)
-
Thakur, Rakhi, (2018)
-
A study on the impact on consumer risk perception and innovativeness on online shopping in India
Thakur, Rakhi, (2015)
- More ...