What Makes Consumers Pay More for National Brands than for Store Brands - Image or Quality?
Year of publication: |
2002
|
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Authors: | Sethuraman, Raj |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Handelsmarke | Store brand | Herkunftsbezeichnung | Designation of origin | Produktqualität | Product quality |
Extent: | 1 Online-Ressource (40 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 15, 2001 erstellt |
Other identifiers: | 10.2139/ssrn.310883 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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