What motivates consumers to buy fashion pet clothing? : the role of attachment, pet anthropomorphism, and self-expansion
Year of publication: |
2022
|
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Authors: | Apaolaza, Vanessa ; Hartmann, Patrick ; Paredes, Mario R. ; Trujillo, Alejandra ; D'Souza, Clare M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 367-379
|
Subject: | Anthropomorphism | Attachment orientation | Fashion pet clothing | Pet attachment | Self-expansion | Bekleidungsindustrie | Clothing industry | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Tiere | Animals |
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